The Spice Girls

"The Spice Girls are getting back together, do you want to direct and produce the shoot?"

With just a shoot date, my mission was to conceive and produce all the images for publicity, tour promotion, billboards, merchandising, Calendar and so on.

Having storyboarded a number of concepts which would be achievable in the day, I art directed and dealt with all the aspects of production; overseeing styling, hair and make up, handling budget, arranging studios, set design and construction, catering, logistics, I even sorted out a playlist. The results speak for themselves, my initial visions became Broadway Billboards.